Preparing Your Salesforce Tech Stack for a Stronger 2024

  As we stand on the cusp of 2024, one can anticipate an upswing in market conditions. After all, consumer confidence is on the rise, and there is a newfound resurgence in demand for various products and services. Rapid advancement in technology is also unlocking new avenues for businesses to operate and engage with customers. […]

How Streamlining Workflows on Salesforce Can Boost Business

As a Salesforce partner and implementation specialist, at Brysa, we understand that many businesses face the challenge of managing multiple systems and platforms for their employees. This leads to a fragmented work experience, causing decreased productivity and decreased efficiency. We’ve seen firsthand how implementing Salesforce as a single platform can streamline operations and increase productivity […]

How Medium Companies Can Boost Their Growth with Organized IT Dev Processes

Medium-sized businesses often find themselves at a unique crossroads; they are no longer small startups but haven’t yet reached the stature of large enterprises. This transition stage can be challenging, and it’s essential to have the right tools and strategies in place to grow and succeed. One such tool that can make a significant difference […]

Salesforce and Process Mining: Transforming Media Industry Operations

The media industry is characterized by its creative processes and dynamic campaign strategies. However, the complexity of these operations often leads to inefficiencies, significantly impacting a company’s bottom line. Process mining, a rapidly growing area of information technology, offers a potential solution to streamline these convoluted processes. As Salesforce continues to dominate the customer relationship […]

Navigating the AI Transformation: The Crucial Role of SF & Change Management Expertise

The integration of AI technologies in the media industry has opened up new opportunities for innovation and efficiency. However, the adoption of these technologies comes with its own set of challenges. In this blog post, we will explore the potential pitfalls of integrating AI into existing workflows in the media industry, emphasizing the importance of […]

How Small and Medium-Sized Businesses Can Maximize ROI with Salesforce

Small and medium-sized businesses can maximize their return on investment (ROI) with the world’s leading CRM platform, Salesforce. However, the platform’s constant evolution can make maximizing ROI challenging. This is where engaging with experienced Salesforce consultants can be a game-changer. Here are some tips on how to maximize ROI with Salesforce and experienced consultants. Staying […]

Preventing Revenue Leakage: Solutions for Businesses

Generating profits is a top priority for businesses of all sizes. However, a common issue that businesses face is revenue leakage, which occurs when a business earns revenue but doesn’t collect it. This problem can be caused by a variety of factors, including human error, poor processes, and bad data. In many cases, revenue leakage […]

FTX and beyond: scaling beyond QB with Accounting Seed and Salesforce

The collapse of FTX, a cryptocurrency exchange run by Sam Bankman-Fried, has shed light on the limitations of finance and accounting software for fast-growing medium-sized businesses. John Ray III, the new CEO, testifying in front of the United States Congress, highlighted that FTX used QuickBooks, a popular accounting software, but that it is not suitable […]

Southwest Airlines’ failure is a lesson in how to think about tech

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Technology investment is often perceived as a cost center, with the perception being that it is an expense that a company must bear in order to remain competitive. However, this perception is misguided, as technology investment can actually serve as a profit center for a company. This is exemplified by the failure of Southwest Airlines, […]