How does SSOT create a better foundation for GenAI in your company?
Pick any successful company that has mastered the art of data management and governance; you will find that they have all embraced SSOT or Single Source Of Truth in one way or the other. To the unversed, SSOT is the process of structuring all your data in a way so that there is always a […]
Growing Significance of Programmatic and Data in OOH Advertising
Growing Significance of Programmatic and Data in OOH Advertising Are you part of the OOH (Out-Of-Home) or the Digital OOH (DOOH) advertising industry? Then exciting times are ahead for you. Recent advancements in AdTech have led to the rise of one of the biggest trends ever seen in the OOH format. Yes, we are talking […]
Exploiting Salesforce Technology Stack to future-proof your business: A digital transformation consulting perspective
There is a popular saying – “Change is the only constant.” This is quite apt in the business world, where everything from customer preferences to compliance requirements changes overnight. And that’s precisely why every business needs to be ready for the future. This means they need to be armed with the necessary technologies that can […]
Navigating the current trends in Salesforce development with the advent of AI
Salesforce, renowned for its robust CRM solutions, has evolved beyond a mere customer database platform. It has become a dynamic ecosystem that leverages cutting-edge technologies like Artificial Intelligence and Machine Learning to drive business growth. In fact, the integration of AI and Salesforce, in particular, has helped many businesses navigate some of the recent trends […]
Salesforce as the Ultimate Single Source of Truth: Integrating Business Lifecycle with RevOps Flow
As organizations work towards different goals like increased efficiency, faster decision-making, reduced risks, and better revenue, it becomes increasingly difficult not to talk about the role of RevOps in achieving them. Traditionally, sales, marketing, services, and finance have operated via distinct, specialized systems—like a billing tool that was suitable only for one-time purchases but […]
Boosting OOH Ad Efficiency: The Power of Strategic Tech Integration
The realm of Out-Of-Home (OOH) advertising, with its illustrious history of billboards and digital displays, stands as a vibrant testament to the advertising world’s capacity for innovation and endurance. Yet, beneath its impressive facade, the industry contends with a host of operational challenges that stifle its full potential. The adoption of emerging technologies has been […]
Salesforce Single Source Of Truth: Benefits, Challenges, and Solutions
In the world of sales, data is everything. It provides valuable insights and tools for making informed decisions, optimising strategies, and effectively managing sales operations. However, this also means when important data is scattered across different systems, decision-making can quickly become overwhelming and unreliable for sales professionals. This is where the concept of a Single […]
The Cost of Inefficiency: Pitfalls of Neglecting Systems During Growth
Businesses across the globe are in constant pursuit of ways to expand their customer base, operations, and revenue streams. In this relentless pursuit of expansion, the temptation to make use of existing resources, cut corners, and be frugal is unavoidable. Most businesses try to scale their operations without the necessary systems and processes in place. […]
Preparing Your Salesforce Tech Stack for a Stronger 2024
As we stand on the cusp of 2024, one can anticipate an upswing in market conditions. After all, consumer confidence is on the rise, and there is a newfound resurgence in demand for various products and services. Rapid advancement in technology is also unlocking new avenues for businesses to operate and engage with customers. […]
How Streamlining Workflows on Salesforce Can Boost Business
As a Salesforce partner and implementation specialist, at Brysa, we understand that many businesses face the challenge of managing multiple systems and platforms for their employees. This leads to a fragmented work experience, causing decreased productivity and decreased efficiency. We’ve seen firsthand how implementing Salesforce as a single platform can streamline operations and increase productivity […]
