Amplifying i-Media’s Digital OOH Efficiency
In the UK’s Motorway Services Area (MSA) sector, i-Media stands out with its transformation in out-of-home advertising. Moving from static displays to dynamic digital screens, they’ve made significant strides in the OOH space, powered by strategic technological partnerships. According to a survey by MAGNA and Rapport, digital roadside billboards continue to dominate the OOH sector. […]
Click-based opportunity to accounting: eliminating gaps between sales performance and financial accountability
Our client runs a sales-focused organization where the sales team are incentivized (through commissions) based on the closed sales achieved on a monthly basis. It’s a fast moving environment with aggressive targets and a results-oriented culture turning over around £1m pounds every month. The finance team of the organization were three in number and faced […]
24×7 ad trafficking: time and money for publisher focusing on core competencies
Our publisher clients in the digital media and digital out of home media typically own multiple assets or varying formats and specifications. While their primary focus is usually on continuing to grow their list of real estate they can offer for brands to advertise in and to ensure maximum occupancy of those real estate, many […]
