Amplifying i-Media’s Digital OOH Efficiency
- Laborious and error-prone manual transfer of campaign data between Salesforce and Broadsign stifled efficiency.
- A seamless integration solution was vital to minimize redundancies and ensure a smoother workflow.
- The sales team needed enriched insights from a consolidated platform to drive better decision-making.
- Brysa was brought onboard to bridge the gap between Salesforce and Broadsign.
- Utilizing Broadsign’s robust API, Brysa integrated Salesforce into i-Media’s campaign management workflow, ensuring synchronized and automated campaign bookings.
- This integration facilitated a real-time sync between the platforms, minimizing manual interventions and streamlining operations.
- A staggering 40% increase in operational efficiency was achieved by minimizing tasks that previously engaged three personnel.
- Enhanced transparency provided sales teams with real-time inventory insights, reducing turnaround times for client briefs.
- i-Media could harness the combined capabilities of Salesforce and Broadsign, maximizing their technology stack’s potential.