Top Salesforce Features for Green Engineering Companies to Enhance Sustainability
The World We Live In and the Road Ahead The global push toward sustainability has gained momentum in recent years. It is clearly driven by the undeniable impact of climate change, resource depletion, and environmental degradation. As industries work to reduce their carbon footprint and minimise their environmental impact, green engineering companies have emerged as pivotal players in this transformation. These businesses focus on designing, implementing, and scaling sustainable solutions that meet the needs of industries, society and the environment. Salesforce, a leading customer relationship management (CRM) platform, offers a suite of tools and features that enable these companies to streamline their operations and measure the impact of their sustainability efforts. In this blog, we’ll explore how Salesforce achieves this and what are the challenges these companies faced before adopting Salesforce. Government Mandate and Private Sector Interest in Green Engineering Governments worldwide are increasingly enacting policies and regulations aimed at curbing greenhouse gas emissions and promoting sustainable practices. For instance, the EU has enacted ambitious climate regulations under the European Green Deal, aiming to reduce greenhouse gas emissions by at least 55% by 2030, compared to 1990 levels. Similarly, the U.S. government passed the Inflation Reduction Act in 2022, which aims to reduce the country’s emissions by 1 billion tons in 2030. Such mandates are shaping how industries operate, and green engineering companies are at the forefront of this change. From implementing renewable energy projects to creating environmentally friendly construction materials, these companies are critical in meeting global sustainability goals. Private sector interest in green engineering has also surged. Many large corporations have announced ambitious sustainability targets, from becoming carbon-neutral to adopting renewable energy and reducing waste. Investors and consumers alike are demanding that businesses take meaningful steps toward sustainability, and green engineering companies provide the expertise and solutions to help them achieve these goals. Work Done by Green Engineering Companies Several green engineering companies have already pushed the boundaries of what’s possible in sustainability. These companies often work on renewable energy solutions like wastewater treatment plants, solar and wind power, carbon capture technologies, and sustainable materials for construction. They are tackling some of the world’s most pressing environmental issues by creating solutions that are not only eco-friendly but also economically viable. Probst Group, one of our clients, and a leader in wastewater treatment technology, is dedicated to providing sustainable solutions for various industries, with a strong focus on green engineering. The company is involved in designing and implementing innovative wastewater treatment plants that not only manage waste but also generate renewable energy. For instance, their project in rural Wisconsin helped dairy processors build a centralised treatment facility. This plant significantly reduced phosphorus discharge, managed high-strength wastewater, and produced renewable energy from biogas, enough to power more than 1,200 homes. Additionally, the project reduced local truck traffic and supported future production expansion. Challenges in Balancing Business Growth and Providing Sustainable Solutions Despite their initiatives, green engineering companies face several hurdles, such as limited resources, competition from larger players, and a rapidly evolving regulatory landscape. For green engineering companies, scaling operations while maintaining their core mission of sustainability can be a significant challenge. As demand for green solutions increases, green engineering companies have to constantly find ways to expand their offerings and enter new markets without compromising their commitment to environmental stewardship. Another major challenge is striking the balance between profitability and sustainability. In a competitive market, businesses often face pressure to cut costs, but this can sometimes lead to decisions that undermine their green credentials, such as using less sustainable materials or bypassing certain environmental regulations. The need to strike a balance between short-term financial gains and long-term environmental impact is a constant struggle for many companies. Moreover, the regulatory landscape is constantly changing. Companies must stay up-to-date with the latest government mandates on emissions, waste management, and energy use, which can vary by region. Keeping track of these regulations, especially when operating across multiple jurisdictions, can be overwhelming. How Salesforce and its Rich Feature Set Helps to Maintain this Balance? Salesforce offers solutions to these challenges by providing tools and features to manage projects, monitor regulatory compliance, and measure sustainability metrics—all in one place. The platform’s ability to centralise data, track performance, and forecast future trends allows companies to make informed decisions that align with both their business objectives and sustainability goals. Below are some key modules of Salesforce that can make a significant difference for Green Engineering companies: 1. Net Zero Cloud Salesforce’s Net Zero Cloud is one of the most valuable tools for green engineering companies. It enables organisations to track, analyse, and report their environmental impact, such as greenhouse gas emissions, water usage, and waste production. This tool provides real-time insights into a company’s sustainability performance, helping them identify areas for improvement and ensuring they remain compliant with government regulations. By using Net Zero Cloud, green engineering companies can calculate their carbon footprint, set emission reduction targets, and measure their progress over time. This data is crucial for companies looking to build trust with stakeholders, including investors, clients, and government agencies, by demonstrating their commitment to sustainability. 2. Customer 360 Salesforce Customer 360 gives companies a unified view of their customers, partners, and suppliers. For green engineering companies, this feature allows for better relationship management across multiple touchpoints, including sales, customer service, and project management. This unified approach ensures that everyone within the organisation is aligned and working toward common sustainability goals. Customer 360 also helps green engineering companies build stronger partnerships by enabling seamless communication and collaboration. Whether they’re working with government agencies to meet regulatory requirements, or with suppliers to source sustainable materials, or with clients to build solutions, Salesforce facilitates the necessary coordination and alignment. 3. Einstein Analytics Salesforce Einstein, the platform’s artificial intelligence (AI) tool, provides powerful predictive analytics that can help green engineering companies optimise their operations. Using machine learning algorithms, Einstein can analyse vast amounts of data to uncover patterns and predict future trends. For example, Einstein can
Right Tech to Run Hybrid Work Effectively
The hybrid work model has emerged as a real game-changer in today’s times. On one hand, a hybrid workplace offers unimaginable flexibility and a much better work-life balance for employees. On the other hand, it maintains the necessary productivity required by businesses. But to truly unlock the potential of a hybrid work model, having the right technology in place is critical. The tools you choose not only bridge the gap between your remote and in-office teams but also ensure strong collaboration and streamlined workflows, no matter where your employees are working from. In this blog, we’ll explore the essential tech solutions that can help you run hybrid work effectively, but first, let us understand what is a hybrid workspace? What is a Hybrid Work Model? It is a flexible work model where you can find in-office, remote, and on-the-go employees. Under most circumstances, the employees will be allowed to choose to work wherever they want as long as they are productive and complete their tasks. It is a people-first approach with a strong focus on addressing the drawbacks of individual work models. For instance, it addresses the common challenges of remote work, such as isolation and lack of community as employees can come to the office whenever they want. Benefits of the Hybrid Work Model Aside from the fact that hybrid workspaces eliminate all the drawbacks associated with different work models, they offer the following benefits to the employees – Better employee satisfaction Hybrid mode working allows team members across all levels to decide how, where, and when they work. This automatically boosts employee morale and fosters a positive, empowered workforce. In fact, hybrid models allow employees to align their work schedules with their personal lives rather than the other way around. By cutting down on commuting time and costs, individuals can dedicate more time to family, friends, and personal interests, leading to better mental health outcomes. Put simply; respecting individual preferences and work styles enhances overall well-being. In a survey, it was found that 78% of employees think that hybrid and remote working has enhanced their overall well-being. Improved productivity According to McKinsey, 58% of employees find their productivity increasing due to hybrid work. This is understandable because happy employees are also productive employees. A hybrid model allows individuals to work to their strengths during their peak times, leading to greater efficiency and higher-quality results. While some business leaders worry that remote work may lead to laziness and reduced productivity, the reality is quite different. Many managers report that employees maintain comparable productivity levels whether working from home or in the office. In the hybrid era, the main challenge has been encouraging employees to set clear boundaries and disconnect at the end of the day to avoid burnout. While hybrid work has its challenges, decreased productivity is rarely one of them. Access to a wider talent pool By offering flexibility in where and how employees work, companies are no longer restricted to hiring talent within a specific geographic area. This opens up opportunities to attract top candidates from diverse locations, including those who might not be willing or able to relocate for a traditional office job. The ability to tap into a broader talent pool not only enhances the quality of hires but also fosters a more diverse and inclusive workforce, which can drive innovation and competitive advantage. Essential Tech Tools for Effective Hybrid Work In a hybrid work environment, technology plays a crucial role in maintaining collaboration and productivity across dispersed teams. Unfortunately, many businesses have not invested in the right tools to manage a hybrid workplace. In fact, in a survey, it has been found that over two-thirds of companies who have adopted hybrid work have not set up the right tech yet. Key tools you must consider investing in to ensure a successful hybrid work model include: Video Conferencing Platforms: These tools provide face-to-face interactions and keep your teams connected regardless of location. Zoom, Microsoft Teams, and Google Meet are popular choices among businesses. Project Management Software: These tools help teams organise tasks, track deadlines, and manage projects. They offer transparency and accountability, enabling effective collaboration even when working asynchronously. Tools like Asana, Trello, and Monday.com are common examples. Cloud Storage and File Sharing: These tools ensure all team members have access to essential files and documents from anywhere. They facilitate real-time collaboration and keep everyone aligned with the latest information. Google Drive, Dropbox, and OneDrive are the preferred choices among companies adopting a hybrid work model. Instant Messaging Platforms: These tools allow for quick and efficient communication. They enable group discussions, immediate responses, and informal chats, mimicking the ease of in-office communication. Most businesses pick either Slack or Microsoft Teams as their preferred IM platform. Customer Relationship Management (CRM) Systems: CRM tools like Salesforce and HubSpot are vital for managing client interactions and sales processes across teams. They provide a centralised database where team members can track customer interactions, share updates, and collaborate on sales strategies, ensuring a cohesive approach to customer management. How Tech Enables Seamless Collaboration? Technology is the backbone of seamless collaboration in a hybrid work model. It eliminates the barriers of distance and differing work schedules. For instance, video conferencing and instant messaging tools allow teams to communicate as if they were in the same room. Similarly, a CRM system like Salesforce centralises customer data and communication, enabling sales, marketing, and support teams to work together seamlessly, regardless of location. Salesforce also ensures that customer interactions are consistent and informed, which is vital for maintaining strong client relationships in a dispersed work environment. By supporting asynchronous communication, technology allows employees to contribute according to their schedules, accommodating different time zones and personal commitments. This flexibility enhances productivity and supports a healthier work-life balance, which is critical in a hybrid model. Long story short, technology bridges the gap between remote and on-site work by creating a unified, efficient, and collaborative workspace – a space where everyone can contribute effectively. It ensures
Growing Significance of Programmatic and Data in OOH Advertising
Growing Significance of Programmatic and Data in OOH Advertising Are you part of the OOH (Out-Of-Home) or the Digital OOH (DOOH) advertising industry? Then exciting times are ahead for you. Recent advancements in AdTech have led to the rise of one of the biggest trends ever seen in the OOH format. Yes, we are talking about programmatic OOH advertising. A significant global demand for programmatic OOH ads is expected in 2024 and beyond. In fact, most of the spending in OOH campaigns this year will be driven by a rapid expansion in programmatic OOH and data advertising. In this post, we will understand the growing significance of programmatic and data in OOH advertising. What is programmatic OOH advertising? Programmatic OOH advertising is the process of automatic buying, selling, and delivering out-of-home advertising. Unlike traditional OOH advertising, programmatic OOH advertising uses computers to orchestrate the sale and distribution of ad content. This is quite similar to what is prevalent in typical online advertising. The only difference is – in programmatic OOH advertising, customers define specific parameters for media acquisition, which then performs programmatic data analysis and triggers automatic ad purchases upon fulfillment of these criteria.With that introduction, let us understand why programmatic OOH advertising has grown in importance in recent years. Why is the significance of programmatic OOH advertising surging? Here are 6 different reasons why programmatic OOH advertising is the new talk of the town in the OOH industry: 1. Quicker activation Advertising and marketing are extremely time-dependent. Even a couple of days you waste in launching a campaign can be the difference between a successful sale and a lost sale. This is where programmatic OOH advertising helps, as it lets you quickly upload, schedule, and initiate campaigns. Put simply; it doesn’t matter if your campaign has to align with the latest social trends or if you need to respond promptly to a market shift; programmatic OOH ensures the timely delivery of campaigns. 2.Real-time optimization Programmatic OOH advertising can help optimize your campaigns in real time, a key requirement in the OOH industry. Advertisers can dynamically enhance their campaigns thanks to continuous monitoring of campaign performance and the generation of advanced reports. Advertisers can swiftly adjust their messaging, targeting criteria, and creative components as and when needed. This proactive, real-time model enables data-driven decision-making. 3. Dynamic Creative Optimization Imagine you run an OOH creative display campaign during an Ashes test match between England and Australia. If England beats Australia, you would want the creative to change quickly to congratulate England so that fans witness the congratulatory message while returning home. This is made possible via Programmatic OOH thanks to its Dynamic Creative Optimization capabilities. Advertisers can also modify content such as images and ad copies based on unique factors such as weather conditions and traffic information. For instance, you can display ads based on the temperature or UV index to display the most relevant ad creative. 4. Improved targeting Programmatic DOOH also enables you to reach your desired audience with amazing accuracy. It uses a data-driven and programmatic strategy to help you carefully target specific demographics and locations, which ultimately helps in pushing hyper-relevant and personalized messages. Even granular factors such as the time of day can be used to improve your targeting capabilities. Ultimately, programmatic targeting ensures that all your ads are more impactful and result in better conversion rates. 5. Creative opportunities Programmatic OOH advertising has unlocked a cartload of opportunities for advertisers. Thanks to the creative flexibility programmatic OOH offers, advertisers can run an ad on a wide variety of screens. Be it a small TV in a gym to a large screen in a shopping mall, advertisers can target people from walks of life that were previously unimaginable. Advertisers have all the knowledge at their fingertips, including who, where, and when someone will see their ad. This helps them build targeted messages into their creative that are supported by the ad’s physical surroundings. 6. Integration capabilitiesProgrammatic OOH seamlessly integrates various data sources, including mobile and online data, amplifying campaign effectiveness through informed decision-making, optimization, and impact measurement. Moreover, this integration with other advertising channels, like digital and social media, fosters a smoother customer journey, augmenting the overall efficacy of OOH campaigns. Wrap Up The role of programmatic technology has transformed the way OOH advertising works. Thanks to it, advertisers can now achieve unprecedented levels of targeting precision, flexibility, and overall effectiveness in their campaigns. However, infusing programmatic technology into OOH advertising is not easy and takes a lot of time and resources. This is where the need to partner with an OOH expert like Brysa arises. We are the world’s leading OOH consultant with a focus on the Salesforce ecosystem. We ensure that you and your team effortlessly adapt to the changing OOH landscape including the efficient handling of programmatic and data in OOH advertising. To know more about Brysa and how we can help, contact us now. Frequently asked questions 1. What are the creative opportunities offered by programmatic OOH advertising? Programmatic OOH provides creative flexibility, allowing advertisers to run ads on various screens and target diverse audiences across different locations and times, maximizing the impact of their campaigns. 2. Why is programmatic OOH advertising significant? It offers quicker campaign activation, real-time optimization, dynamic creative changes, improved targeting, creative flexibility, and seamless integration with data sources. 3. How does OOH advertising differ from traditional methods? Unlike traditional OOH advertising, programmatic OOH utilizes automated processes, enabling real-time adjustments and data-driven targeting. 4. How can I learn more about programmatic OOH advertising? Contact Brysa for insights and consultation on implementing programmatic OOH advertising strategies tailored to your needs. 5. How does programmatic OOH advertising integrate with other channels? Programmatic OOH seamlessly integrates with mobile, online, and social media data, amplifying campaign effectiveness through informed decision-making, optimization, and impact measurement, fostering a smoother customer
Exploiting Salesforce Technology Stack to future-proof your business: A digital transformation consulting perspective
There is a popular saying – “Change is the only constant.” This is quite apt in the business world, where everything from customer preferences to compliance requirements changes overnight. And that’s precisely why every business needs to be ready for the future. This means they need to be armed with the necessary technologies that can help you change course quickly and grab new opportunities as they come by. Now, if your tech stack revolves around Salesforce, you are in for luck because Salesforce offers a variety of tools and features to future-proof your business. In this post, we will take a look at how to fully exploit your Salesforce technology stack and achieve a total digital transformation for your business. Thoroughly utilise Einstein Analytics The first thing to do is to leverage the full potential of Einstein Analytics. This powerful tool of Salesforce offers an advanced suite of analytics and business intelligence capabilities, which helps in data-driven decision-making. It provides dynamic and interactive dashboards that leverage artificial intelligence to offer valuable insights to you and your team. Einstein Analytics not only efficiently processes extensive datasets but also anticipates future trends through predictive analytics. All this ensures that your organisation is resilient and adaptable to the future, and that you stay ahead of the curve all the time. Leverage the robust integration capabilities of Salesforce Next, utilise the robust integration capabilities of Salesforce so that you can create a unified digital environment for your business. This breaks down data silos and enables seamless data exchange across departments in your organisation. By connecting Salesforce with other essential business tools such as ERP, marketing automation, and communication platforms, you also gain a 360-degree view of your operations so that you are always prepared for the future. Salesforce’s API-driven architecture is also one of a kind. It ensures that integrations are not only current but also adaptable to future technological shifts. As new tools emerge or business requirements evolve, the Salesforce ecosystem can be easily extended, allowing your business to stay agile all the time. Implement various transformation initiatives Remember – Salesforce is not just a CRM platform; it’s a powerful toolkit for comprehensive business transformation. It can be effectively utilised to implement various transformation initiatives in your business so that you are always one step ahead of the industry. Keeping Salesforce at the centre, you can conduct a thorough assessment of your existing processes, identify bottlenecks, and envision the desired state of operations. Salesforce’s scalability and flexibility provide an ideal platform for innovation and enhancement. Whether it’s optimising sales workflows, refining customer service processes, or streamlining marketing campaigns, the technology ensures a holistic transformation that aligns with your unique objectives. Foster innovation and continuous improvement The next way to future-proof your business is by engaging with the Salesforce community. This opens up a gateway to a wealth of knowledge, industry insights, and best practices around Salesforce. This approach ensures that your team stays abreast of the latest trends, emerging technologies, and innovative solutions that can positively impact your business operations. In short, you and your team are always ready to face the future. The AppExchange marketplace of Salesforce, particularly, is a treasure trove of modern applications. By regularly evaluating new applications in it, you can adopt cutting-edge functionalities tailored to address specific needs. These applications, developed by a diverse array of Salesforce partners, often bring unique perspectives and solutions that can significantly enhance your operations, from customer engagement to analytics. Partner with a Salesforce expert Lastly, you need to partner with Salesforce experts to tap into the wealth of knowledge and experience needed to navigate the intricacies of the Salesforce tech stack. Salesforce experts bring along a thorough understanding of the platform’s capabilities, enabling you to utilise the full potential of the system. Some experts’ expertise extends beyond implementation and ensures that your Salesforce environment evolves alongside the industry. By building a partnership with Salesforce experts, you will be better prepared to not only address current challenges but also proactively prepare for future shifts in technology and industry trends. One such Salesforce expert is Brysa. About Brysa Brysa is the world’s leading Salesforce partner who can guide your organization through the intricacies of the Salesforce ecosystem. We can ensure that your Salesforce investment doesn’t go underutilized and it can effortlessly adapt to the evolving technological landscape. With Brysa as your partner, future-proofing your business becomes not just a goal but a tangible reality. To know more about Brysa and how we can help, contact us now.
Navigating the current trends in Salesforce development with the advent of AI
Salesforce, renowned for its robust CRM solutions, has evolved beyond a mere customer database platform. It has become a dynamic ecosystem that leverages cutting-edge technologies like Artificial Intelligence and Machine Learning to drive business growth. In fact, the integration of AI and Salesforce, in particular, has helped many businesses navigate some of the recent trends shaping the sales landscape. In this post, we will take a look at some of the recent trends in Salesforce development and how they can be safely navigated with the help of AI. Trend #1: More preference to integrated workflows In recent years, organizations have started recognizing the inefficiencies and limitations associated with disparate processes and have been actively pursuing strategies to create cohesive and integrated workflows in Salesforce development. This shift is driven by a desire to enhance efficiency, collaboration, and overall productivity within development teams Flow Orchestration, also known as Flow Orchestrator or simply Flow is helping in this regard. This AI-powered feature empowers users to seamlessly link diverse business processes, commonly referred to as “flows,” across multiple stages without the need for coding. In simpler terms, users can effortlessly design workflows—such as assigning tasks to specific Salesforce users or validating customer data—without the complexities of coding. The advantages of Flow Orchestration are manifold. It not only enhances productivity by eliminating the need for code in crafting workflows on the platform but also facilitates the swift transfer of data to Einstein. This, in turn, provides a comprehensive 360-degree overview of all customer-related data, further streamlining and enriching the decision-making process for Salesforce users. Trend #2: Reduced dependency on ETL tools In the past, pinpointing high-quality leads or identifying periods of significant sales growth within Salesforce posed challenges. Users were required to regularly transfer data from the platform to a third-party Business Intelligence (BI) tool, typically employing ETL tools. However, Salesforce has reduced this dependency. Thanks to the infusion of predictive analytics into Salesforce, users need not transfer data or connect Salesforce with ETL tools. Stakeholders can now anticipate future outcomes, such as potential declines in sales, based on the generated data. This contributes to more informed decision-making, resulting in business resilience, particularly in the current economic climate. Trend #3: Manual coding processes being replaced by automation Einstein Copilot, another groundbreaking tool within the Salesforce ecosystem, has been integrating artificial intelligence into the development workflow. Serving as an intelligent assistant, Einstein Copilot leverages Salesforce’s advanced AI engine to provide developers with smart suggestions, automate repetitive tasks, and offer insightful recommendations. This feature significantly streamlines the development process by automating routine tasks, allowing developers to focus on more complex aspects of their projects. With real-time code assistance and contextual recommendations, Einstein Copilot enhances efficiency, reduces development cycles, and ensures a more fluid and error-free coding experience. Its adaptive learning capabilities continuously evolve, tailoring suggestions to individual preferences and project requirements, contributing to a more personalized and intuitive development environment. Trend #4: Creation of smarter and more responsive applications Another popular trend is the focus on elevating user interaction through the incorporation of AI-driven chatbots within Salesforce. This is done by the innovative use of Einstein Bots. This transformative shift reflects a departure from conventional user interfaces, as developers harness the potency of artificial intelligence to craft more responsive and dynamic applications. By integrating intelligent chatbots equipped with advanced natural language processing and machine learning capabilities, developers are redefining user experiences and fostering conversational interfaces that cater to user intent and context. The impact of infusing AI-driven chatbots, particularly through tools like Einstein Bots, is experienced in the creation of smarter and more responsive applications within the Salesforce ecosystem. Developers can now design interfaces that engage users in intuitive conversations, offering proactive problem-solving and tailored experiences. This not only streamlines communication but also introduces a human-like touch to user interactions. Wrap Up Let’s face it – Salesforce is a dynamic ecosystem and new trends keep cropping up from time to time. While technologies like AI and ML help to a great extent, it is undoubtedly not easy for businesses, especially those who are new to Salesforce, to extract the full potential of their investment. This is where an expert like Brysa can help. We are the world’s leading Salesforce consultant who can streamline and automate your Salesforce processes. To know more about us and how we can help, contact us now.
Salesforce as the Ultimate Single Source of Truth: Integrating Business Lifecycle with RevOps Flow
As organizations work towards different goals like increased efficiency, faster decision-making, reduced risks, and better revenue, it becomes increasingly difficult not to talk about the role of RevOps in achieving them. Traditionally, sales, marketing, services, and finance have operated via distinct, specialized systems—like a billing tool that was suitable only for one-time purchases but not for subscriptions. Or an order management system that integrated with an E-commerce store but not with a kiosk. The absence of seamless data flow between these systems means manual data transfer, resulting often in incomplete customer information for decision-making. This ultimately lead to revenue loss for the company. To address this, the integration of different functions into a unified RevOps flow is crucial. At the forefront of this transformative shift stands Salesforce, positioned not just as a CRM platform but as the singular source of truth for the entire business lifecycle. RevOps using Salesforce unifies the functions within the same ecosystem which enables cohesive and informed actions. Let us now understand how different Salesforce solutions at different stages of business lifecycle help in making this formidable ecosystem the ultimate single source of truth. Stage 1: Marketing Cloud For Personalized Marketing Campaigns Marketing Cloud empowers businesses to create personalized, data-driven marketing campaigns. The integration of Marketing Cloud into the RevOps flow allows you to align marketing efforts with your finance objectives. For starters, you can leverage this platform’s automation and analytics capabilities to optimize lead generation and nurture prospects effectively. The collaborative environment offered by Marketing Cloud also ensures that the insights are seamlessly shared across the organization for inclusive decision-making related to marketing strategies. Stage 2: Sales Cloud For Early Stage Growth The integration of the Sales Cloud into the RevOps flow ensures that your sales team operates on a unified platform, fostering collaboration and streamlining the entire sales process. Your team gains a comprehensive view of the entire sales pipeline, allowing them to identify trends, find bottlenecks, forecast sales accurately, and make instant decisions. The automation features in Sales Cloud enable sales representatives to automate routine tasks, such as data entry and follow-up emails, allowing them to focus more on engaging with prospects. All these benefits lead to improved lead-to-revenue conversion rates and an accelerated sales cycle. Stage 3: Salesforce CPQ for Accurate Quote Creation Salesforce CPQ (Configure, Price, Quote) is designed to simplify and accelerate the quoting and contracting processes. By integrating CPQ into your RevOps framework, you can ensure that your sales teams generate accurate quotes based on real-time product and pricing information. This not only expedites the sales cycle but also minimizes errors in the quoting process, enhancing customer satisfaction. The seamless connectivity between Sales Cloud and Salesforce CPQ ensures that all teams are working with consistent data, promoting a synchronized approach across the organization. This ultimately leads to improved revenue. Stage 4: Service Cloud for Exceptional Customer Experience Service Cloud enables organizations to deliver exceptional customer service by providing an environment for case management, customer support, and field service. Integrating Service Cloud into your RevOps flow ensures that customer service teams have access to the same customer data as sales and marketing, facilitating a complete understanding of customer interactions. This alignment enhances customer satisfaction, improves retention, and contributes to upsell and cross-sell opportunities, driving overall revenue growth. Stage 5: Accounting Seed for Financial Management Accounting Seed is a robust accounting solution built on the Salesforce platform. Its integration into the RevOps framework completes the end-to-end business process, ensuring that your financial data is seamlessly connected with sales, marketing, and service information. With Accounting Seed, you can manage invoicing, financial reporting, and other accounting functions directly within Salesforce. This integration minimizes data silos, reduces manual errors, and provides a real-time financial overview for better decision-making across the entire organization. Parting Thoughts Salesforce’s suite of products, including Sales Cloud, Salesforce CPQ, Marketing Cloud, Service Cloud, and Accounting Seed, collectively form a strong ecosystem that supports and enhances Revenue Operations. The integration of these solutions to form a Single Source of Truth ecosystem empowers organizations to streamline processes and make informed, data-driven decisions. As businesses continue to evolve, a unified RevOps strategy built on Salesforce becomes not just a competitive advantage but a strategic imperative for sustained success in the ever-changing market landscape. But you need not be alone in this journey towards RevOps excellence. Brysa, the UK’s leading Salesforce expert, can be your strategic partner and guide you through the intricacies of implementation, customization, and ongoing enhancement, thereby unlocking the full power of Salesforce. To know more about Brysa, contact us now.
Boosting OOH Ad Efficiency: The Power of Strategic Tech Integration
The realm of Out-Of-Home (OOH) advertising, with its illustrious history of billboards and digital displays, stands as a vibrant testament to the advertising world’s capacity for innovation and endurance. Yet, beneath its impressive facade, the industry contends with a host of operational challenges that stifle its full potential. The adoption of emerging technologies has been sluggish, manual processes prevail, and campaign accountability remains inconsistent. The industry’s Achilles’ heel has traditionally been its reliance on legacy systems. While once sufficient, the manual and spreadsheet-dominated approaches are now outdated, especially in an era of rapid expansion. To sustain growth and remain competitive, the OOH industry is recognizing the imperative for a technological overhaul. Operational efficiency has now become the critical for industry leaders in OOH advertising especially in challenging market conditions. These frontrunners are not merely adopting new technologies; they are integrating them seamlessly with existing business systems. A prime example is the incorporation of customer relationship management (CRM) tools like Salesforce into their technological arsenal, combined with sophisticated advertising platforms. This convergence is creating a formidable force multiplier for operational capabilities. Optimized Ad Spaces The transformation sparked by this integration is substantial and multi-faceted. Automating key functions, such as campaign management, liberates OOH companies from the constraints of manual operations, paving the way for optimized use of advertising spaces. It fosters an environment where campaigns can be adjusted dynamically to meet real-time objectives, ensuring that advertising efforts are both effective and efficient. The benefits of embracing this new technological paradigm extend beyond automation. Industry professionals reminisce on the pre-integration days, often amazed at the stark contrast. Tasks that once consumed hours are now executed with a few keystrokes and mouse clicks. What emerges is a streamlined operation that not only increases the speed and agility of sales cycles and campaign deployment but also enhances the strategic deployment of OOH advertising inventory. Crucially, the adoption of integrated CRM, Booking and Advertising platforms has fortified OOH businesses with the tools to manage their inventory and client relationships more effectively. This synergy allows for real-time inventory updates, quicker booking, and the ability to manage campaigns with a level of precision previously unattainable. The outcome is a surge in operational efficiency, a figure that symbolizes a revolution in how OOH businesses operate. Connecting CRM & CMS Let’s consider a real-world example. i-media, an OOH business specializing in motorway service area advertising, faced these very challenges. We worked with them and implemented the solution in the form of integrating Salesforce with Broadsign’s advertising management platform. Before this, scheduling campaigns post-booking was a manual task leading to loss of time and of opportunities. We leveraged Broadsign’s API capabilities to seamlessly integrate Salesforce with i-media’s campaign management workflow, which enabled i-media’s sales team to create campaigns within their Salesforce CRM, simultaneously booking and scheduling them directly within the Broadsign Platform. The outcomes speak for themselves: Higher revenue and profitability growth A 40% increase in operational efficiency Immediate inventory access, leading to faster campaign turnaround times for advertisers and agencies AI Will Accelerate Yet, the promise of technology in OOH advertising will not stop with current advancements. Looking forward, the industry is set to undergo further transformations as it taps into the potential of artificial intelligence (AI) and machine learning. These technologies promise to refine data analytics, elevate real-time targeting, and introduce a new level of programmatic buying to the OOH space. The OOH industry, therefore, stands on the brink of a digital renaissance. The integration of sophisticated platforms with robust business systems isn’t just a nice-to-have—it’s the new benchmark for an industry that’s ready to break away from its traditional constraints. As technology advances, it’s likely that OOH advertising will not only keep pace but also has the potential to shape the momentum of the advertising world at large especially with the impending death of 3rd party cookies. The OOH industry’s evolution is being driven by a need for efficiency and effectiveness, achievable through the strategic integration of technology. This approach is a call to action for OOH businesses: to thrive in tomorrow’s market, the digital transformation is not just beneficial but essential. The future of OOH advertising is an exciting, digitally-driven landscape, promising a world of opportunities for those who choose to be bold and embrace it.
Salesforce Single Source Of Truth: Benefits, Challenges, and Solutions
In the world of sales, data is everything. It provides valuable insights and tools for making informed decisions, optimising strategies, and effectively managing sales operations. However, this also means when important data is scattered across different systems, decision-making can quickly become overwhelming and unreliable for sales professionals. This is where the concept of a Single Source of Truth(SSOT) comes into the picture. It redefines the way you approach sales data management and ensures that the sales team always operates with accurate and consistent data. Here at Brysa, we strongly believe there are plenty of reasons to choose Salesforce as your single source of truth system. In this post, we will take you through the reasons for this and also highlight the challenges you might face in this process. Why should you adopt Salesforce Single Source Of Truth? The massive popularity of Salesforce has always been due to its ability to offer a single source of truth to the sales team about their sales pipeline. Salesforce is an excellent candidate for being the single source of truth due to its following features: Dashboards and reports: One can create data-rich reports and dashboards in minutes, thanks to Salesforce’s drag-and-drop interface. Highly configurable database: You can modify the Salesforce database without writing a single line of code. For instance, you can add fields or create custom objects and add them to the database. The best part is they are instantly ready for use. You can even set strong validation rules with a few clicks. Adaptable security model: Like the database, you can configure the Salesforce security model without writing code. You can easily control access to objects, fields, reports, and dashboards. Custom fields and record types: You can create them to track specific types of data. For instance, customer preferences or sales opportunities. They ensure that you always have access to accurate and up-to-date data, thereby preventing costly mistakes. Chatter and Groups: These functions ensure efficient team collaboration, improving communication and coordination between teams. This ensures that there is no miscommunication related to data. Here are a few other reasons why Salesforce is a single source of truth system: Increased Visibility: Since Salesforce offers access to comprehensive customer and business data, your sales teams can personalise their pitch and identify upsell opportunities, thereby boosting overall revenue. Improved Decision-Making: Salesforce offers valuable insights to sales teams, helping them make data-backed decisions. Using Salesforce, one can easily analyse sales trends and develop successful business strategies. Greater Efficiency: Salesforce streamlines business processes. This saves time and boosts the overall efficiency of your sales team. Enhanced Customer Experience: Salesforce helps in creating personalised customer experiences. This means increased loyalty, repeat business, and revenue via customer retention. Challenges faced by businesses while implementing Salesforce Single Source Of Truth Here are some obstacles that you might experience along with the corresponding solution: User Data Input Challenges Users sometimes miss adding data into Salesforce. This could be attributed to insufficient training or a lack of understanding of its benefits. Solution: Provide comprehensive training and support. You can adopt dynamic forms that display only relevant fields. This automatically reduces data input time, thereby encouraging users to input data. You can also utilise URL hacking to pre-fill data based on related records. This will save time and prevent incomplete or missing data. Dealing with Duplicate Data Duplicate data is another recurring issue while implementing Salesforce as your single source of truth. This can be attributed to multiple inputs or data imports from a variety of sources. Solution: You can employ third-party tools for automatic duplicate data identification and removal. You can also establish different validation rules to prevent duplicate input from users. Unique Identifier Implementation When there is a lack of unique identifiers for different records, it can lead to confusion in data retrieval. Solution: You can use different Salesforce data cleaning solutions to generate unique identifiers automatically. This will help in maintaining consistent naming conventions for clarity. Managing Technology Costs The expense of the technology required for a Single Source of Truth can be a significant hurdle for most businesses. Solution: Explore free or cost-effective alternatives and leverage open-source data integration tools to reduce costs and justify the investment. How can Brysa help overcome these challenges? As you have seen from this post, achieving Salesforce SSOT is not easy. Even though we have listed down different solutions for these challenges, it becomes a daunting task for most businesses, especially if you are planning to invest in the Salesforce ecosystem. This is where Brysa can help. We are the UK’s leading Salesforce implementation and maintenance partner who have transformed the sales landscape of several businesses. We can transform your Salesforce into SSOT so that you reap the benefits discussed in this post. Contact us to know more about how we can help.
The Cost of Inefficiency: Pitfalls of Neglecting Systems During Growth
Businesses across the globe are in constant pursuit of ways to expand their customer base, operations, and revenue streams. In this relentless pursuit of expansion, the temptation to make use of existing resources, cut corners, and be frugal is unavoidable. Most businesses try to scale their operations without the necessary systems and processes in place. Unfortunately, this can diminish their potential for sustained success and profitability. In this blog, we will delve into the pitfalls associated with growing without investing in proper systems or when they become “penny-wise and pound-foolish.” Also, we will understand how Salesforce implementation is the magic bullet to solve most of these problems. Challenge #1: Data Discrepancies As your business expands, it will rely considerably on accurate data as it helps in making informed decisions. Without proper systems for data collection and data management, you will end up making decisions based on incomplete, inconsistent, or erroneous information. This can lead to misfired strategies, missed opportunities, and potential financial setbacks. To counter this without proper systems, you may have to spend significant time manually cleaning and reconciling data, which will invariably divert your focus away from more strategic activities. Challenge #2: Lack of Visibility Effective resource allocation is the key to unlocking your business growth. Proper systems offer great visibility into different business aspects such as customer interactions, sales, finance, etc. These insights can help you allocate resources efficiently. Without visibility, your resources may be underutilised in some areas while overburdened in others, which can lead to wasted costs. Also, without proper visibility, you will not be able to proactively address issues before they become a major problem. Challenge #3: Employee Burnout Employee burnout is a multifaceted issue. It can have far-reaching consequences for both your organisation and for the employee. The absence of proper systems can overburden employees with increased workload. There will be constant fire-fighting and reduced quality of work without adequate support from systems. Your employee may even resort to working longer hours, which can result in fatigue, reduced work-life balance, and increased stress, all of which can lead to burnout in the long run. Challenge #4: Loss of Competitive Edge The right system can help in gathering, analysing, and acting upon real-time data and market trends. Without one, you may end up struggling to respond quickly to market shifts. This will obviously leave you at a disadvantage against more agile competitors. Also, without proper systems, you will not be able to track and assess emerging trends and opportunities. You will invariably miss out on innovation prospects, which will leave the field open to more innovative and proactive competitors. Challenge #5: Compliance and Security Risks Different industries and regions have different regulatory requirements. Your business must adhere to them to function without legal tussle. When you are supported by inadequate systems for data protection, it can result in non-compliance. This, in turn, can lead to regulatory fines, legal actions, and reputational damage. Also, we are living in an era replete with sophisticated cyber threats. Without proper systems, safeguarding sensitive data becomes difficult, thereby making your business more vulnerable to data breaches and security incidents. Challenge #6: Inefficient Processes This is probably the most obvious problem of growing without adequate systems. When you do not have proper systems in place, your employees will be forced to perform manual and repetitive tasks. It will not only consume their time but also make the tasks more prone to errors. Inefficient processes can also contribute to higher operational costs and delays in project execution. For instance, a lack of proper systems can make your communication process inefficient. Important messages might be lost in email clutter, or essential updates may not be readily accessible to all the relevant team members. Challenge #7: Negative Impact on Customer Experience As we have seen earlier, a lack of proper systems might lead to data discrepancies. This, in turn, can impact the customer experience in multiple ways. For example, your customers may receive communications with incorrect names, outdated contact information, or irrelevant offers. This can frustrate them and erode trust in the business. Also, without proper systems, your response times to customer inquiries, requests, or complaints can be significantly delayed. Lengthy response times can lead to customer dissatisfaction, especially in an era where prompt responses are expected. How to Eliminate these Challenges? Start by investing in a quality ecosystem like Salesforce, where you get access to most of the software and applications required to run a successful business. Salesforce offers a diverse suite of tools particularly involved in customer relationship management, sales automation, cloud services, etc. For example, Salesforce’s data management tools ensure great data accuracy and consistency. Similarly, Salesforce Service Cloud offers a comprehensive customer service solution, enabling efficient case management, self-service portals, and a 360-degree view of customer interactions, reducing service-related problems. Also, Salesforce offers workflow automation tools and process customisation capabilities, which can help streamline tasks and eliminate manual, repetitive work, thereby increasing your operational efficiency. However, like any other system, the extent of its impact depends on how well Salesforce implementation is carried out in your business. This is where a Salesforce implementation partner like Brysa comes into play. About Brysa Brysa is the UK’s leading Salesforce consultant, setting the standard for excellence in the implementation and optimisation of the Salesforce platform. With a deep commitment to helping businesses achieve their growth and efficiency goals, Brysa brings a wealth of expertise and experience to the table. We are the trusted partner to numerous organisations in this region as we offer tailored Salesforce solutions for all kinds of businesses. To know more about Brysa and how we can help your business implement and manage different Salesforce systems, contact us now.
How Streamlining Workflows on Salesforce Can Boost Business
As a Salesforce partner and implementation specialist, at Brysa, we understand that many businesses face the challenge of managing multiple systems and platforms for their employees. This leads to a fragmented work experience, causing decreased productivity and decreased efficiency. We’ve seen firsthand how implementing Salesforce as a single platform can streamline operations and increase productivity across a wide range of industries. Salesforce is more than just a CRM platform. It’s an all-encompassing system that can handle sales, marketing, customer service, finance, and more. By using a single platform, employees no longer have to waste time switching between different systems or applications. Instead, they can access all the tools they need in one place, increasing efficiency and productivity. For example, let’s consider a sales manager who needs to keep track of leads, deals, and accounts. With Salesforce, they can do all of this in one place, without having to switch between different systems or applications. This allows them to easily manage their sales pipeline, quickly respond to customer inquiries, and make data-driven decisions to improve their sales process. Moreover, Salesforce can provide customised dashboards that provide a clear overview of business performance. From a high-level view of the company’s financial health to detailed information on individual sales reps’ performance, these dashboards can provide employees with a real-time snapshot of their work. This allows them to quickly identify trends and areas of improvement, making it easier to make data-driven decisions that improve business performance. Salesforce’s flexibility also means it can be tailored to meet specific business needs. For example, if a business requires a specific workflow, custom objects can be created in Salesforce to match it. This customisation means that businesses can build their own unique solutions that are tailored to their specific needs. In addition, Salesforce’s platform has built-in collaboration tools, making it easier for employees to work together. For example, employees can use Chatter, Salesforce’s internal social network, to share ideas, ask questions, and collaborate on projects. This can improve communication and increase engagement among employees, creating a more positive and productive work environment. Finally, Salesforce’s platform provides businesses with unparalleled visibility into their operations. By using Salesforce’s data analytics tools, businesses can gain insights into their sales pipeline, customer behavior, and financial performance. This allows them to quickly identify areas for improvement and make data-driven decisions that improve business performance. In conclusion, as a Salesforce partner, we have seen the benefits of implementing Salesforce as a single platform for businesses. By using a single system, businesses can streamline their operations, increase efficiency and productivity, and improve collaboration among employees. Salesforce’s flexibility and customisation options mean that it can be tailored to meet the specific needs of any business, making it a valuable asset for companies of all sizes and industries.
