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Amplifying i-media’s Digital OOH Efficiency

In the UK’s Motorway Services Area (MSA) sector, i-media stands out with its transformation in out-of-home advertising. Moving from static displays to dynamic digital screens, they’ve made significant strides in the OOH space, powered by strategic technological partnerships. According to a survey by MAGNA and Rapport, digital roadside billboards continue to dominate the OOH sector. […]

Mapping 1.8m postcodes in Salesforce: decreased admin time and increased sales

One of our clients owns multiple advertising assets across 137 locations in the United Kingdom. The sales team works on maximising the occupancy of brands in these advertising assets. This means they need to be talking as much as they can to multiple stakeholders: local and national, to effect more sales of ad spaces on […]

24×7 ad trafficking: time and money for publisher focusing on core competencies

Our publisher clients in the digital media and digital out of home media typically own multiple assets or varying formats and specifications. While their primary focus is usually on continuing to grow their list of real estate they can offer for brands to advertise in and to ensure maximum occupancy of those real estate, many […]