How does SSOT create a better foundation for GenAI in your company?
Pick any successful company that has mastered the art of data management and governance; you will find that they have all embraced SSOT or Single Source Of Truth in one way or the other. To the unversed, SSOT is the process of structuring all your data in a way so that there is always a […]
How Medium Companies Can Boost Their Growth with Organized IT Dev Processes
Medium-sized businesses often find themselves at a unique crossroads; they are no longer small startups but haven’t yet reached the stature of large enterprises. This transition stage can be challenging, and it’s essential to have the right tools and strategies in place to grow and succeed. One such tool that can make a significant difference […]
Salesforce and Process Mining: Transforming Media Industry Operations
The media industry is characterized by its creative processes and dynamic campaign strategies. However, the complexity of these operations often leads to inefficiencies, significantly impacting a company’s bottom line. Process mining, a rapidly growing area of information technology, offers a potential solution to streamline these convoluted processes. As Salesforce continues to dominate the customer relationship […]
Navigating the AI Transformation: The Crucial Role of SF & Change Management Expertise
The integration of AI technologies in the media industry has opened up new opportunities for innovation and efficiency. However, the adoption of these technologies comes with its own set of challenges. In this blog post, we will explore the potential pitfalls of integrating AI into existing workflows in the media industry, emphasizing the importance of […]
The Power of AI in Media and Advertising: How Salesforce Einstein Transforms Engagement
The Sales team in the media and advertising industry probably well aware of the power of Salesforce and its potential to revolutionize sales processes. They might also have heard about the buzz surrounding artificial intelligence (AI) and its growing impact on the business world. But how can the team harness the power of AI within […]
Preventing Revenue Leakage: Solutions for Businesses
Generating profits is a top priority for businesses of all sizes. However, a common issue that businesses face is revenue leakage, which occurs when a business earns revenue but doesn’t collect it. This problem can be caused by a variety of factors, including human error, poor processes, and bad data. In many cases, revenue leakage […]
Southwest Airlines’ failure is a lesson in how to think about tech
Technology investment is often perceived as a cost center, with the perception being that it is an expense that a company must bear in order to remain competitive. However, this perception is misguided, as technology investment can actually serve as a profit center for a company. This is exemplified by the failure of Southwest Airlines, […]
As a CFO or FD, what key benefits of Accounting Seed you need to know about?
As finance directors and CFOs, it is essential to have a robust and reliable system in place for managing the financial operations of your organization. One tool that has the potential to revolutionize the finance function of your organization is Accounting Seed. Accounting Seed is a cloud-based accounting software that is specifically designed for use […]
Why you need more than just Notion or Airtable to manage your CRM
The depth and breadth of Salesforce Tools you can use daily seems to grow with each scheduled release. As Lightning has picked up more traction, transitioning from Classic to Lightning is a “Must-Do” to continue using the Salesforce platform. So what exactly is “Lightning”? The Lightning Component framework is a UI framework for developing single-page […]
